NORTHERN SOUTH DAKOTA
Aberdeen Network
East and west digital faces on 6th Avenue SE near Aberdeen’s retail district.
2
Digital faces
7 seconds
Creative hold
Aberdeen
11′ × 24′ digital posters
28 DAYS
Standard flight
Aberdeen / The network story
An east-side introduction.
Two directions of travel.
The Aberdeen Network places a campaign on two east- and west-facing digital poster displays along the Highway 12 / 6th Avenue SE retail corridor near Roosevelt Street. Each physical display is 11 feet high by 24 feet wide, bringing the brand into an established route through Aberdeen’s east-side commercial area.
The surrounding destination mix includes dining, retail and lodging, with businesses such as McDonald’s, Burger King, Taco John’s, Hobby Lobby, Fairfield Inn and Super 8. A campaign can use that context to introduce a local business or destination without assuming that every person on the corridor shares the same shopping purpose.
Selected location views. The full roster is listed below.
The flight / How it works
Understand the buy.
Follow the rotation.
The network buy includes both directional digital displays, with a 7-second creative hold on each scheduled play. The message rotates through the booked faces during the flight. Confirm the final face schedule and delivery with BYB before production.
2
digital faces
7
seconds per display
28
days / standard flight
Creative hold = time on screen. Rotation = where the next play appears. Audience impressions are a separate measure.
BEFORE THE ROUTE / THE MARKET
Why advertise
in Aberdeen?
Aberdeen’s role as a regional shopping, dining and medical destination makes arrival and commercial routes useful places to evaluate.
- A wider regional role.
- A reason to come to town.
- A defined local market.
Two ways to plan
Choose the coverage
that fits the objective.
01 / THE NETWORK
The network / product buy
ONE CAMPAIGN
CONNECTED LOCATIONS
Choose the network when both directions of the east-side corridor are relevant to the campaign. It can support a local introduction, a retail promotion, a service-area message or an event in the Aberdeen market.
02 / THE WIDER PLAN
A selected face / wider plan
YOUR OBJECTIVE
THE PLACES THAT FIT
A single selected face can emphasize one approach or destination. A regional plan can add other markets when the objective follows a larger trade area; that choice should come from the brief and current availability.
Your BYB representative confirms the available buying options, flight dates, current roster and any placement requirements in the proposal.
Advanced advertising capabilities
More relevant messages.
A coordinated campaign.
A message can change with the moment. Build the artwork and schedule together with BYB.
01
Dayparting
Morning coffee. Lunch plans. An evening out. Match your message to agreed times of day or days of the week.
02
Conditional & triggered ads
A warm day or a change in the weather can call for a different message. Prepare alternate artwork and agree on the trigger with BYB.
03
Live RSS & data feeds
Keep a countdown, score or other approved data current inside a branded layout. Live feeds require an approved source and content agreement.
04
Multiple creative versions
Tell more of the story with several designs in one flight. Agree on the creative assignments by time, location or subnetwork before launch.
Imagine the campaign
A place to be seen.
A reason to remember.
A downtown Sioux Falls street
01 / CAMPAIGN IDEA
A retail campaign
Give the offer one dominant position and keep the destination clear for the intended approach.
02 / CAMPAIGN IDEA
A local service introduction
Feature the main service and a memorable brand, with supporting detail left to the rest of the campaign.
03 / CAMPAIGN IDEA
An Aberdeen event
Plan announcement and reminder artwork around the agreed dates, using one event identity across the versions.
Illustrative campaign ideas. Ask BYB to match the brief with available locations.
Creative specification
Made for
this canvas.
Digital poster: 192 × 432 px
Final digital delivery dimensions are shown height × width. Use RGB artwork and check the specific face PDF before submission.
Build a readable poster composition with one primary message and an approved brand mark. Request the confirmed final pixel dimensions before export: the supplied network kit and spreadsheet list different Aberdeen pixel sizes. The physical panel size does not resolve that digital-file difference.
Frequently asked questions
The details
before the decision.
Where will my advertisement appear?
The east- and west-facing displays belong to the Aberdeen network roster shown below. Their photographs, IDs and PDFs make it possible to review the actual reads before writing destination-led copy.
Do all the faces show my ad at the same time?
The network follows its contracted rotation. The roster describes the included faces, while the schedule describes when a play appears. Confirm the active sequence and any location-specific requirements in the proposal.
Can I choose the times or days?
Yes—dayparting can assign approved creative to selected hours or days. Ask BYB to include the requested time slots and delivery in the campaign plan. A local dining or service offer can use the agreed hours when its message is relevant.
Can the message change by location or time?
Multiple approved creative versions can be assigned to the contracted schedule. East- and west-facing versions can use direction-specific cues after the actual reads are reviewed. Clear file names and a written assignment list help keep the handoff accurate.
How long is a flight, and can I run for less time?
The standard flight is 28 days. For a shorter promotion or event, give BYB the exact dates and objective so the team can confirm availability and a suitable schedule.
Does BYB help with creative design?
BYB has an in-house creative team that can work with your existing logo and brand assets. Start with the objective, approved copy and selected formats. The creative specification section and individual media kits provide the production handoff.
Can I use a live feed or weather-triggered message?
Discuss the data source, switching rule and artwork with BYB before launch. Live content needs approved setup and a written content agreement; final capabilities and delivery are confirmed in the campaign plan.
What should I send to get started?
Send the objective, business or destination location, desired dates, market coverage, creative needs and any direction-specific requirements. BYB can turn that brief into a dated availability and campaign proposal.
The locations
The faces in this network.
The east- and west-facing displays belong to the Aberdeen network roster shown below. Their photographs, IDs and PDFs make it possible to review the actual reads before writing destination-led copy.
Explore each location and its direction, then open the linked face PDF for site context.
Build the wider plan
Connect this route
with the rest of the journey.
Add a second route when it serves a real coverage need. BYB can compare the locations, dates and required creative formats in one proposal.
Make it happen
Picture your message here.
Explore the Aberdeen Network in the tour or ask for a current proposal tailored to your dates and creative.