Make the date part of the conversation.
Put an event name, one compelling reason to go and a memorable date along the routes into your market.
Illustrative concert audience
Make the idea
work outside.
01 / Decide what must be remembered
Usually the event name, its visual identity and the date do more work than a full lineup. Keep the hierarchy decisive.
02 / Build a campaign calendar
Plan the announcement, reminder and final creative with the sales team. Confirm current change deadlines and available flight dates.
03 / Think about arrivals
The citywide network can introduce the event; downtown and gateway routes can add place-specific context. Review actual faces before using directional language.
Start the
location conversation.
These networks offer different route and format choices to review with our team. Inspect their faces before choosing a final buy.
Viaduct Network
Three large digital bulletins along the east–west route into downtown Sioux Falls.
REVIEW THIS ROUTESioux Falls Network
A connected digital presence across the streets, districts and daily routes of Sioux Falls.
REVIEW THIS ROUTEI-90 / I-29 Interchange Network
A three-face digital sequence around the I-90 and I-29 interchange.
Bring us
the essentials.
Event and venue; dates; approved visual assets; ticket or event URL; announcement timing; desired markets.
Before the creative goes live
Which format should we use?
Start with the route and location requirement. Compare network rotation with a dedicated static face, then list the exact artwork dimensions needed.
Can we use different creative by market?
Discuss the creative plan and scheduling requirements with the team. Prepare approved files for each required size and clearly label the intended market or face.
How should we evaluate the plan?
Use the campaign objective to choose the evaluation. Review delivery and audience assumptions separately, then agree on any brand, search or response measures you can observe.
Put the idea
on the road.
Share your brief and we will build a location conversation around it.