DOWNTOWN SIOUX FALLS
Viaduct Network
Three large digital bulletins along the east–west route into downtown Sioux Falls.
3
Digital faces
7.5 seconds
Creative hold
Sioux Falls
14′ × 48′ digital bulletins
28 DAYS
Standard flight
Sioux Falls / The network story
A wide introduction
to downtown Sioux Falls.
The Viaduct Network puts a campaign on three large 14-foot by 48-foot digital faces around the downtown viaduct approach. The east- and west-facing displays connect the message with arrivals, departures and the everyday journey through the city’s core.
A downtown business, performance, event or citywide brand can use the route to make a recognizable introduction near the center of Sioux Falls. The wide format gives the idea room to be bold, while each face’s direction determines how a destination cue should be written.
BYBSF15VE / East Facing
Viaduct Downtown Sioux Falls
Left Hand Read · 14′ x 48′
BYBSF15VW / West Facing
Viaduct Downtown Sioux Falls
Left Hand Read · 14′ x 48′
BYBSF54EF / East Facing
Viaduct Downtown Sioux Falls
Right Hand Read · 14′ x 48′
Selected location views. The full roster is listed below.
Downtown Sioux Falls along the Big Sioux River
Downtown, in the everyday
Work. Dinner.
The way home.
The Viaduct is part of the journey into and out of the city’s core. Give your message a role in that journey: an introduction, an invitation, a date to remember.
The flight / How it works
Understand the buy.
Follow the rotation.
The network buy includes three wide digital faces in the downtown route. The campaign progresses through the contracted sequence with a 7.5-second creative hold. Confirm the active face order and flight dates with BYB when booking.
3
digital faces
7.5
seconds per display
28
days / standard flight
Review the included face roster
| BYB ID | Location | Direction / read | Panel | Media kit |
|---|---|---|---|---|
| BYBSF15VE | Viaduct Downtown Sioux Falls | East Facing Left Hand Read | 14' x 48' | Face PDF |
| BYBSF15VW | Viaduct Downtown Sioux Falls | West Facing Left Hand Read | 14' x 48' | Face PDF |
| BYBSF54EF | Viaduct Downtown Sioux Falls | East Facing Right Hand Read | 14' x 48' | Face PDF |
Creative hold = time on screen. Rotation = where the next play appears. Audience impressions are a separate measure.
BEFORE THE ROUTE / THE MARKET
Why advertise
in Sioux Falls?
Population growth, retail activity and the daily commute give a Sioux Falls campaign several useful starting points.
- More people. New introductions.
- A market that shops.
- Everyday journeys matter.
Two ways to plan
Choose the coverage
that fits the objective.
01 / THE NETWORK
The network / product buy
ONE CAMPAIGN
CONNECTED LOCATIONS
Choose the network when the downtown approach is central to the brief. Multiple faces keep the campaign connected with the route while preserving a single wide-format visual identity.
02 / THE WIDER PLAN
A selected face / wider plan
YOUR OBJECTIVE
THE PLACES THAT FIT
A particular face may be useful for one downtown approach. For a larger awareness objective, combine the downtown network with citywide coverage rather than asking one corridor to carry the entire market story.
Your BYB representative confirms the available buying options, flight dates, current roster and any placement requirements in the proposal.
Advanced advertising capabilities
More relevant messages.
A coordinated campaign.
A message can change with the moment. Build the artwork and schedule together with BYB.
Morning coffee · Midday lunch · Evening happy hour.
01
Dayparting
Morning coffee. Lunch plans. An evening out. Match your message to agreed times of day or days of the week.
Cold weather: cocoa. Heat: iced tea. Rain: umbrellas.
02
Conditional & triggered ads
A warm day or a change in the weather can call for a different message. Prepare alternate artwork and agree on the trigger with BYB.
A score changes. A jackpot updates. The branded layout stays.
03
Live RSS & data feeds
Keep a countdown, score or other approved data current inside a branded layout. Live feeds require an approved source and content agreement.
One bakery campaign: opening, seasonal menu and hiring.
04
Multiple creative versions
Tell more of the story with several designs in one flight. Agree on the creative assignments by time, location or subnetwork before launch.
Imagine the campaign
A place to be seen.
A reason to remember.
Illustrative concert audience
01 / CAMPAIGN IDEA
A downtown performance
Lead with the performance identity and a readable date; carry the same visual through the rest of the event campaign.
02 / CAMPAIGN IDEA
A hospitality brand
Use one memorable image and a clear brand, with a location cue checked against each face’s direction.
03 / CAMPAIGN IDEA
A citywide introduction
Use downtown as a distinctive part of the route and pair it with the weekly Sioux Falls Network coverage.
Illustrative campaign ideas. Ask BYB to match the brief with available locations.
Creative specification
Made for
this canvas.
Wide digital: 240 × 864 px
Final digital delivery dimensions are shown height × width. Use RGB artwork and check the specific face PDF before submission.
Use the width for a decisive composition, not a longer paragraph. One dominant visual, a short headline and a prominent brand make the layout easier to read. Place an event date or destination in the hierarchy only when it has a clear job.
Frequently asked questions
The details
before the decision.
Where will my advertisement appear?
Two east-facing displays and one west-facing display form the current network roster. The face list below identifies each BYB ID, photograph and specification sheet.
Do all the faces show my ad at the same time?
The network follows its contracted rotation. The roster describes the included faces, while the schedule describes when a play appears. Confirm the active sequence and any location-specific requirements in the proposal.
Can I choose the times or days?
Yes—dayparting can assign approved creative to selected hours or days. Ask BYB to include the requested time slots and delivery in the campaign plan. A dining or evening-event campaign can plan different messages for the approved time slots.
Can the message change by location or time?
Multiple approved creative versions can be assigned to the contracted schedule. Separate event stages or direction-specific versions can be assigned to the approved face schedule. Clear file names and a written assignment list help keep the handoff accurate.
How long is a flight, and can I run for less time?
The standard flight is 28 days. For a shorter promotion or event, give BYB the exact dates and objective so the team can confirm availability and a suitable schedule.
Does BYB help with creative design?
BYB has an in-house creative team that can work with your existing logo and brand assets. Start with the objective, approved copy and selected formats. The creative specification section and individual media kits provide the production handoff.
Can I use a live feed or weather-triggered message?
Discuss the data source, switching rule and artwork with BYB before launch. Live content needs approved setup and a written content agreement; final capabilities and delivery are confirmed in the campaign plan.
What should I send to get started?
Send the objective, business or destination location, desired dates, market coverage, creative needs and any direction-specific requirements. BYB can turn that brief into a dated availability and campaign proposal.
The locations
The faces in this network.
Two east-facing displays and one west-facing display form the current network roster. The face list below identifies each BYB ID, photograph and specification sheet.
Explore each location and its direction, then open the linked face PDF for site context.
Build the wider plan
Connect this route
with the rest of the journey.
Add a second route when it serves a real coverage need. BYB can compare the locations, dates and required creative formats in one proposal.
Make it happen
Picture your message here.
Explore the Viaduct Network in the tour or ask for a current proposal tailored to your dates and creative.