Let’s talkMadison brings together Dakota State University, manufacturing and nearby lake recreation. Give the campaign a clear audience and a reason to be remembered.
Lake Madison · Near Madison, South Dakota
See the real BYB billboard locations in Madison, then explore the market and network below.
Highway 34 · West-facing display
Highway 34 · East-facing display
Madison brings together Dakota State University, manufacturing and nearby lake recreation. Give the campaign a clear audience and a reason to be remembered.
Dakota State University is part of Madison’s education and community life.
Plan a student-relevant offer or local employer message around the intended audience and calendar; proximity alone does not establish audience delivery.
DSU describes Madison’s manufacturing, healthcare and local shopping economy.
Recruitment, services and retail can each give the media a different job. Choose one campaign purpose before selecting creative.
Lake Madison and Lake Herman are part of the area’s outdoor recreation offer.
A hospitality or seasonal business can align dates and a memorable invitation with its own visitor season.
City context helps shape a media plan. Population, retail sales and community characteristics are not billboard audience counts. Campaign ideas are BYB planning guidance; delivery and availability are confirmed in your proposal.
Start with the objective, then compare the locations. These are routes to review with BYB, with final selection based on your destination, dates and current availability.
Review two digital faces around Highway 34 and Washington Avenue, including their directions and media kits.
Add a second market only when the customer, recruitment or event brief calls for it.
Compare available static inventory when the objective is a consistent message at one selected location.
Local destination; audience and campaign purpose; university or seasonal dates where relevant; one main message; required artwork sizes.
We can recommend a location or a coordinated network plan for your audience.