Let’s talkA growing population and an active retail economy make Sioux Falls a compelling market to consider. Build the campaign around the places people travel, shop and work.
Downtown Sioux Falls along the Big Sioux River
See the real BYB billboard locations in Sioux Falls, then explore the market and network below.
W. H. Lyon Fairgrounds · Sioux Falls
Minnesota Avenue · Sioux Falls
Dawley Farm · Sioux Falls
The Viaduct · Downtown Sioux Falls
Interstate approach · Sioux Falls
A growing population and an active retail economy make Sioux Falls a compelling market to consider. Build the campaign around the places people travel, shop and work.
The Census estimates the city grew 10.9% from its 2020 estimates base to July 2025.
For a new location or an expanding service area, make the brand easy to recognize on the routes into the business.
Sioux Falls recorded about $7.09 billion in retail sales in 2022.
Retailers and restaurants can plan around a trade area, a shopping district or a timely reason to visit.
The Census reports a 17-minute mean commute for workers in its 2020–2024 estimates.
A recurring journey can be a useful place to build familiarity. Select the actual road, direction and schedule against the objective.
City context helps shape a media plan. Population, retail sales and community characteristics are not billboard audience counts. Campaign ideas are BYB planning guidance; delivery and availability are confirmed in your proposal.
Start with the objective, then compare the locations. These are routes to review with BYB, with final selection based on your destination, dates and current availability.
Review 36 digital faces across four weekly groups when the brief calls for a wider Sioux Falls presence.
Compare the two vertical displays around Dawley Farm with the store’s trade area and approach.
Review the Viaduct’s three wide digital faces for a downtown, event or hospitality message.
A connected digital presence across the streets, districts and daily routes of Sioux Falls.
Nine tall digital faces trace the I-29 and I-229 loop through Sioux Falls.
Two dramatic vertical faces frame the Arrowhead Parkway and Veterans Parkway retail corridor.
Three large digital bulletins along the east–west route into downtown Sioux Falls.
A large digital bulletin at South Minnesota Avenue and West 28th Street.
A three-face digital sequence around the I-90 and I-29 interchange.
Business or venue address; trade area; whether the objective is a citywide introduction or one destination; campaign dates; one primary message.
We can recommend a location or a coordinated network plan for your audience.