THE INTERSTATE LOOP
Interstate Vertical Network
Nine tall digital faces trace the I-29 and I-229 loop through Sioux Falls.
9
Digital faces
7 seconds
Creative hold
Sioux Falls
28′ × 22′ digital verticals
28 DAYS
Standard flight
Sioux Falls / The network story
A taller presence
along the interstate loop.
The Interstate Vertical Network puts large vertical digital displays along the I-29 and I-229 routes that connect Sioux Falls. It is a corridor-led buy for businesses that want their message on the journey between the city’s major exits, commercial areas and commuter approaches. The current website roster includes nine digital faces.
The route includes the Madison Street and 12th Street approaches on I-29, together with Minnesota Avenue, Cliff Avenue and 26th Street on I-229. Different faces serve different directions of travel. Review the road, direction and read before using an exit instruction or a destination-led headline.
BYBSFV18VSF / South Facing
I-29 @ W 12th St Exit
Right Hand Read · 28′ x 22′
Selected location views. The full roster is listed below.
Inside the buy
How this network carries your message.
01
Nine faces, one circuit
The nine vertical digital faces follow the I-29 / I-229 loop. BYB’s media kit describes a seven-second creative hold, with one network play each minute and a full circuit every nine minutes.
02
Think in approaches
The route connects 12th Street, Minnesota Avenue, 26th Street, Cliff Avenue and Madison Street. Use the individual face direction when the message includes a destination; the circuit as a whole supports a broader market introduction.
03
Prepare a vertical idea
A vertical display gives the main image and headline room to stack. Build the composition for the booked pixel dimensions instead of squeezing a horizontal design into a tall canvas.
The flight / How it works
Understand the buy.
Follow the rotation.
The campaign progresses through the contracted vertical faces in the scheduled rotation, with a 7-second creative hold. One network buy covers the route roster rather than placing the same ad continuously on every screen. The current flight proposal confirms the play order and active faces.
9
digital faces
7
seconds per display
28
days / standard flight
Review the included face roster
| BYB ID | Location | Direction / read | Panel | Media kit |
|---|---|---|---|---|
| BYBSFV29VNF | I-29 @ Madison St | North Facing Right Hand Read | 28' x 22' | Face PDF |
| BYBSFV29VSF | I-29 @ Madison St | South Facing Left Hand Read | 28' x 22' | Face PDF |
| BYBSFV18VSF | I-29 @ W 12th St Exit | South Facing Right Hand Read | 28' x 22' | Face PDF |
| BYBSFV21VEF | I-229 @ Minnesota Ave Exit | East Facing Right Hand Read | 28' x 22' | Face PDF |
| BYBSFV21VWF | I-229 @ Minnesota Ave Exit | West Facing Left Hand Read | 28' x 22' | Face PDF |
| BYBSFV28VSF | I-229 @ Cliff Ave | South Facing Right Hand Read | 28' x 22' | Face PDF |
| BYBSFV28VNF | I-229 @ Cliff Ave | North Facing Left Hand Read | 28' x 22' | Face PDF |
| BYBSFV27VSF | I-229 @ 26th St Exit | South Facing Right Hand Read | 28' x 22' | Face PDF |
| BYBSFV27VNF | I-229 @ 26th St Exit | North Facing Left Hand Read | 28' x 22' | Face PDF |
Creative hold = time on screen. Rotation = where the next play appears. Audience impressions are a separate measure.
BEFORE THE ROUTE / THE MARKET
Why advertise
in Sioux Falls?
Population growth, retail activity and the daily commute give a Sioux Falls campaign several useful starting points.
- More people. New introductions.
- A market that shops.
- Everyday journeys matter.
Two ways to plan
Choose the coverage
that fits the objective.
01 / THE NETWORK
The network / product buy
ONE CAMPAIGN
CONNECTED LOCATIONS
Choose the network when the objective follows the interstate loop: a regional introduction, several approaches to a business, or consistent branding along the commuter journey. The route combines multiple faces within one coordinated buy.
02 / THE WIDER PLAN
A selected face / wider plan
YOUR OBJECTIVE
THE PLACES THAT FIT
A single selected face puts the location decision first. It can suit a specific exit, read or destination, while the network spreads the campaign along a broader route. Ask the team which buying option fits the brief and current availability.
Your BYB representative confirms the available buying options, flight dates, current roster and any placement requirements in the proposal.
Advanced advertising capabilities
More relevant messages.
A coordinated campaign.
A message can change with the moment. Build the artwork and schedule together with BYB.
01
Dayparting
Morning coffee. Lunch plans. An evening out. Match your message to agreed times of day or days of the week.
02
Conditional & triggered ads
A warm day or a change in the weather can call for a different message. Prepare alternate artwork and agree on the trigger with BYB.
03
Live RSS & data feeds
Keep a countdown, score or other approved data current inside a branded layout. Live feeds require an approved source and content agreement.
04
Multiple creative versions
Tell more of the story with several designs in one flight. Agree on the creative assignments by time, location or subnetwork before launch.
Imagine the campaign
A place to be seen.
A reason to remember.
A downtown Sioux Falls street
01 / CAMPAIGN IDEA
A regional service business
Use one clear service promise along the interstate route, supported by the same message in search and other local media.
02 / CAMPAIGN IDEA
A visitor destination
Make the destination recognizable before adding a direction. Check the individual read before approving any exit-specific copy.
03 / CAMPAIGN IDEA
An employer campaign
Pair a strong employer benefit with a memorable brand and a short recruiting destination.
Illustrative campaign ideas. Ask BYB to match the brief with available locations.
Creative specification
Made for
this canvas.
Vertical digital: 504 × 384 px
Final digital delivery dimensions are shown height × width. Use RGB artwork and check the specific face PDF before submission.
Build a vertical composition from the start. Stack the message with a clear order, use a dominant brand or visual, and avoid squeezing a wide billboard layout into a taller canvas. A short destination line can support a highway campaign without competing with the main idea.
Frequently asked questions
The details
before the decision.
Where will my advertisement appear?
The nine current inventory faces are listed below, including both directions at the 26th Street exit. Review each direction and read, then confirm the final sequence with BYB when booking.
Do all the faces show my ad at the same time?
The network follows its contracted rotation. The roster describes the included faces, while the schedule describes when a play appears. Confirm the active sequence and any location-specific requirements in the proposal.
Can I choose the times or days?
Yes—dayparting can assign approved creative to selected hours or days. Ask BYB to include the requested time slots and delivery in the campaign plan. Commuter-oriented creative can be planned for the agreed morning or evening time slots.
Can the message change by location or time?
Multiple approved creative versions can be assigned to the contracted schedule. Different exit approaches can use destination-specific variants when the approved face assignments call for them. Clear file names and a written assignment list help keep the handoff accurate.
How long is a flight, and can I run for less time?
The standard flight is 28 days. For a shorter promotion or event, give BYB the exact dates and objective so the team can confirm availability and a suitable schedule.
Does BYB help with creative design?
BYB has an in-house creative team that can work with your existing logo and brand assets. Start with the objective, approved copy and selected formats. The creative specification section and individual media kits provide the production handoff.
Can I use a live feed or weather-triggered message?
Discuss the data source, switching rule and artwork with BYB before launch. Live content needs approved setup and a written content agreement; final capabilities and delivery are confirmed in the campaign plan.
What should I send to get started?
Send the objective, business or destination location, desired dates, market coverage, creative needs and any direction-specific requirements. BYB can turn that brief into a dated availability and campaign proposal.
The locations
The faces in this network.
The nine current inventory faces are listed below, including both directions at the 26th Street exit. Review each direction and read, then confirm the final sequence with BYB when booking.
Explore each location and its direction, then open the linked face PDF for site context.
Build the wider plan
Connect this route
with the rest of the journey.
Add a second route when it serves a real coverage need. BYB can compare the locations, dates and required creative formats in one proposal.
Make it happen
Picture your message here.
Explore the Interstate Vertical Network in the tour or ask for a current proposal tailored to your dates and creative.