CITYWIDE DIGITAL
Sioux Falls Network
A connected digital presence across the streets, districts and daily routes of Sioux Falls.
36
Digital faces
10 seconds
Creative hold
Sioux Falls
Digital posters and bulletins
28 DAYS
Standard flight
Sioux Falls / The network story
A citywide campaign.
A different route each week.
The Sioux Falls Network connects the streets people use for work, shopping, school and everyday errands. A single network buy takes your message through a wider part of the city than one fixed address can cover. The current website inventory includes 36 digital faces, arranged in four weekly subnetworks of nine.
West-side approaches on 12th Street, the Louise Avenue retail corridor, central routes on Western and Cliff, and east-side roads around Arrowhead and Veterans Parkway give the campaign different points of contact. The location list matters as much as the total: direction, read and the surrounding destinations help explain who is likely to pass each face.
BYBASF3E / East Facing
W 12th St & N Lyon Blvd
Right Hand Read · 11′ x 22′
BYBASF8N / North Facing
W 43rd St & S Western Ave
Left Hand Read · 11′ x 22′
BYBBSF8S / South Facing
W 43rd St & S Western Ave
Right Hand Read · 11′ x 22′
Selected location views. The full roster is listed below.
The Sioux Falls Network / In motion
One campaign.
A different part of the city each week.
36 digital faces. Four groups of nine. A standard 28-day flight takes your campaign through all four subnetworks, with a new group each week.
WEEK 01 / DAYS 1–7
Start the introduction.
Begin with nine faces spanning familiar routes such as 43rd & Western, 14th & Cliff and Minnesota & 17th. Your message moves through this group during the first week.
See the 9 included faces
- W 43rd St & S Western AveSouth Facing · BYBBSF8S
- E 14th St & S Cliff AveSouth Facing · BYBBSF9S
- E 10th St & S Jessica AveWest Facing · BYBASF10W
- W 26th St & S Marion RdWest Facing · BYBASF13W
- E 10th St & S Sneve AveWest Facing · BYBBSF6W
- E 20th St & S Cliff AveNorth Facing · BYBBSF7N
- 5200 E Arrowhead PkwyEast Facing · BYBSF26EF
- E Arrowhead Pkwy & Veterans PkwyEast Facing · BYBSF33EF
- S Minnesota Ave & 17th StreetSouth Facing · BYBSF53SF
9 digital faces · 10-second creative hold
WEEK 02 / DAYS 8–14
Meet the next set of routes.
The next nine faces include 12th & Lyon, 26th & Marion and the east-side shopping corridors. A new weekly group gives the same campaign another set of locations.
See the 9 included faces
- W 12th St & N Lyon BlvdEast Facing · BYBASF3E
- W 43rd St & S Western AveNorth Facing · BYBASF8N
- E 14th St & S Cliff AveNorth Facing · BYBASF9N
- E 10th St & S Jessica AveEast Facing · BYBBSF10E
- W 26th St & S Marion RdEast Facing · BYBASF13E
- 6100 E Hein PlSouth Facing · BYBSF19SF
- 5200 E Arrowhead PkwyWest Facing · BYBSF26WF
- S Sycamore Ave & E Arrowhead PkwyEast Facing · BYBSF37EF
- N Minnesota Ave & E 60th St NWest Facing · BYBSF55WF
9 digital faces · 10-second creative hold
WEEK 03 / DAYS 15–21
Keep the story recognizable.
The third group adds reads along Louise Avenue, Cliff Avenue, 12th Street and the east side. Keep the brand consistent as the locations change.
See the 9 included faces
- W 12th St & S Elmwood AveEast Facing · BYBBSF11E
- W 12th St & S Kiwanis AveEast Facing · BYBBSF12E
- W 49th St & S Louise AveSouth Facing · BYBBSF14S
- S Cliff Ave & E 43rd StSouth Facing · BYBSF16SF
- S Shirley Ave & S Louise AveSouth Facing · BYBSF17SF
- E 41st St & S Carter PlEast Facing · BYBSF25EF
- W 12th St & S Valley View RdWest Facing · BYBSF30WF
- E Arrowhead Pkwy & Veterans PkwyWest Facing · BYBSF33WF
- N Minnesota Ave & E 60th St NEast Facing · BYBSF55EF
9 digital faces · 10-second creative hold
WEEK 04 / DAYS 22–28
Complete the citywide flight.
The fourth group completes the 36-face roster, including 41st & Minnesota and 26th & St. Michaels. A full four-week flight covers all four groups; confirm the starting group and dates with BYB.
See the 9 included faces
- W 12th St & S Elmwood AveWest Facing · BYBASF11W
- W 12th St & S Kiwanis AveWest Facing · BYBASF12W
- W 49th St & S Louise AveNorth Facing · BYBASF14N
- S Cliff Ave & E 43rd StNorth Facing · BYBSF16NF
- S Shirley Ave & S Louise AveNorth Facing · BYBSF17NF
- 600 E 60th St NEast Facing · BYBSF24EF
- W 12th St & S Valley View RdEast Facing · BYBSF30EF
- W 26th St & S St. Michaels CirEast Facing · BYBSF50EF
- W 41st St & S Minnesota AveWest Facing · BYBSF52WF
9 digital faces · 10-second creative hold
A scheduled play lasts 10 seconds, with the campaign advancing to another face on the next minute. Plays are counted across the network, separately from audience impressions. This is an accelerated example of the four-week rotation, not a live campaign schedule.
The flight / How it works
Understand the buy.
Follow the rotation.
A standard 28-day flight advances through Network 1 in days 1–7, Network 2 in days 8–14, Network 3 in days 15–21 and Network 4 in days 22–28. Within the active weekly group, the creative follows the scheduled board-to-board sequence, with a 10-second display. This is a campaign moving through the market; every face is not carrying the same campaign at the same time.
36
digital faces
10
seconds per display
28
days / standard flight
01 / Days 1–7
Network 1
- 43rd & Western (S)
- 26th & Marion (NW)
- 14th & Cliff (S)
- 20th & Cliff (N)
- 10th & Jessica (W)
- 10th & Sneve (W)
- East-Side Walmart (E)
- Veterans & Arrowhead (E)
- S Minnesota & 17th (S)
02 / Days 8–14
Network 2
- 43rd & Western (N)
- 26th & Marion (E)
- 14th & Cliff (N)
- 12th & Lyon (E)
- 10th & Jessica (E)
- Veterans Parkway (S)
- East-Side Walmart (W)
- Sycamore & Arrowhead (E)
- N Minnesota & 60th St N (W)
03 / Days 15–21
Network 3
- 43rd & Cliff (S)
- 49th & Louise (S)
- Shirley & Louise (S)
- 12th & Kiwanis (E)
- 12th & Elmwood (E)
- I-229 at Cliff (E)
- 12th & Valley View (W)
- Veterans & Arrowhead (W)
- N Minnesota & 60th St N (E)
04 / Days 22–28
Network 4
- 43rd & Cliff (N)
- 49th & Louise (N)
- Shirley & Louise (N)
- 12th & Kiwanis (W)
- 12th & Elmwood (W)
- 60th St N & 4th Ave (E)
- 12th & Valley View (E)
- 26th & St. Michaels Cir (E)
- 41st & Minnesota (W)
Creative hold = time on screen. Rotation = where the next play appears. Audience impressions are a separate measure.
BEFORE THE ROUTE / THE MARKET
Why advertise
in Sioux Falls?
Population growth, retail activity and the daily commute give a Sioux Falls campaign several useful starting points.
- More people. New introductions.
- A market that shops.
- Everyday journeys matter.
Two ways to plan
Choose the coverage
that fits the objective.
01 / THE NETWORK
The network / product buy
ONE CAMPAIGN
CONNECTED LOCATIONS
Choose the Sioux Falls Network when the objective is familiarity across the metro: a brand launch, several store locations, a service-area campaign or a sustained local presence. The four-week structure adds geographic variety while keeping the campaign under one network buy.
02 / THE WIDER PLAN
A selected face / wider plan
YOUR OBJECTIVE
THE PLACES THAT FIT
A dedicated face or focused corridor product is useful when one approach, district or destination is the priority. A static face gives a continuous printed presence at that location; a digital buy places the creative within its contracted display schedule.
Your BYB representative confirms the available buying options, flight dates, current roster and any placement requirements in the proposal.
Advanced advertising capabilities
More relevant messages.
A coordinated campaign.
A message can change with the moment. Build the artwork and schedule together with BYB.
01
Dayparting
Morning coffee. Lunch plans. An evening out. Match your message to agreed times of day or days of the week.
02
Conditional & triggered ads
A warm day or a change in the weather can call for a different message. Prepare alternate artwork and agree on the trigger with BYB.
03
Live RSS & data feeds
Keep a countdown, score or other approved data current inside a branded layout. Live feeds require an approved source and content agreement.
04
Multiple creative versions
Tell more of the story with several designs in one flight. Agree on the creative assignments by time, location or subnetwork before launch.
Imagine the campaign
A place to be seen.
A reason to remember.
Illustrative concert audience
01 / CAMPAIGN IDEA
Several store locations
Introduce the same brand across the city, then use approved neighborhood variants to feature the relevant store or service area.
02 / CAMPAIGN IDEA
A local brand launch
Give the campaign one recognizable visual and headline. Carry them through the four weekly groups and the rest of the marketing plan.
03 / CAMPAIGN IDEA
Recruitment across the metro
Focus on one role or employer benefit, with a short destination people can remember after they leave the road.
Illustrative campaign ideas. Ask BYB to match the brief with available locations.
Creative specification
Made for
this canvas.
Horizontal digital: 198 × 396 px
Final digital delivery dimensions are shown height × width. Use RGB artwork and check the specific face PDF before submission.
A citywide creative should make sense wherever the viewer encounters it. Lead with the brand, one clear idea and a memorable reason to act. Location-specific variants can be assigned by subnetwork when the plan calls for neighborhood relevance.
Frequently asked questions
The details
before the decision.
Where will my advertisement appear?
Your message follows the active weekly subnetwork. The four-group roster below shows the flight structure; the complete face list provides individual locations and reads. For a campaign shorter than 28 days, BYB scheduling assigns the applicable group and dates.
Do all the faces show my ad at the same time?
The network follows its contracted rotation. The roster describes the included faces, while the schedule describes when a play appears. For Sioux Falls, the campaign moves through one weekly subnetwork at a time.
Can I choose the times or days?
Yes—dayparting can assign approved creative to selected hours or days. Ask BYB to include the requested time slots and delivery in the campaign plan. A restaurant can use a breakfast message in the morning and a different dinner message later in the day.
Can the message change by location or time?
Multiple approved creative versions can be assigned to the contracted schedule. A multi-location business can assign different artwork to the weekly groups while preserving one recognizable campaign. Clear file names and a written assignment list help keep the handoff accurate.
How long is a flight, and can I run for less time?
The standard flight is 28 days. Discuss shorter dates and any event deadline with BYB; scheduling determines the applicable locations and timing. A partial flight should not be assumed to include every week of a citywide rotation.
Does BYB help with creative design?
BYB has an in-house creative team that can work with your existing logo and brand assets. Start with the objective, approved copy and selected formats. The creative specification section and individual media kits provide the production handoff.
Can I use a live feed or weather-triggered message?
Discuss the data source, switching rule and artwork with BYB before launch. Live content needs approved setup and a written content agreement; final capabilities and delivery are confirmed in the campaign plan.
What should I send to get started?
Send the objective, business or destination location, desired dates, market coverage, creative needs and any direction-specific requirements. BYB can turn that brief into a dated availability and campaign proposal.
The locations
The faces in this network.
Your message follows the active weekly subnetwork. The four-group roster below shows the flight structure; the complete face list provides individual locations and reads. For a campaign shorter than 28 days, BYB scheduling assigns the applicable group and dates.
Explore each location and its direction, then open the linked face PDF for site context.
Build the wider plan
Connect this route
with the rest of the journey.
Add a second route when it serves a real coverage need. BYB can compare the locations, dates and required creative formats in one proposal.
Make it happen
Picture your message here.
Explore the Sioux Falls Network in the tour or ask for a current proposal tailored to your dates and creative.