SOUTH SIOUX FALLS
Minnesota Avenue Digital
A large digital bulletin at South Minnesota Avenue and West 28th Street.
1
Digital face
7 seconds
Creative hold
Sioux Falls
14′ × 48′ digital bulletin
28 DAYS
Standard flight
Sioux Falls / The network story
One substantial canvas.
One focused corridor.
Minnesota Avenue Digital is a focused single-face buy at South Minnesota Avenue and West 28th Street. The 14-foot by 48-foot digital bulletin serves the southbound right-hand read on one of Sioux Falls’ established north–south corridors. It is a specific location product rather than a multi-face network.
The route carries traffic between the southern part of Sioux Falls and the central city. Nearby businesses and dining destinations include Giliberto’s, Ramen Fuji, Pizza Cheeks, Poppadox and the Billion automotive dealerships. Match the creative to the actual southbound approach when using a destination-led message.
BYBSF32SF / South Facing
S Minnesota Ave & W 28th St
Right Hand Read · 14′ x 48′
Selected location views. The full roster is listed below.
The flight / How it works
Understand the buy.
Follow the rotation.
The campaign remains on the contracted Minnesota Avenue digital face, within its scheduled digital rotation, with a 7-second creative hold. The message does not move through several network locations. The north-facing static billboard at the site is a separate buy and is not included in this digital product.
1
digital face
7
seconds per display
28
days / standard flight
Review the included face roster
| BYB ID | Location | Direction / read | Panel | Media kit |
|---|---|---|---|---|
| BYBSF32SF | S Minnesota Ave & W 28th St | South Facing Right Hand Read | 14' x 48' | Face PDF |
Creative hold = time on screen. Rotation = where the next play appears. Audience impressions are a separate measure.
BEFORE THE ROUTE / THE MARKET
Why advertise
in Sioux Falls?
Population growth, retail activity and the daily commute give a Sioux Falls campaign several useful starting points.
- More people. New introductions.
- A market that shops.
- Everyday journeys matter.
Two ways to plan
Choose the coverage
that fits the objective.
01 / THE LOCATION
The network / product buy
ONE CAMPAIGN
CONNECTED LOCATIONS
Choose this focused digital product when the corridor and southbound read are central to the objective. The location stays consistent through the contracted campaign while the digital schedule allows approved creative changes.
02 / THE WIDER PLAN
A selected face / wider plan
YOUR OBJECTIVE
THE PLACES THAT FIT
For broader geographic coverage, compare this location with the Sioux Falls Network or another route product. For a continuous printed presence, review the separate static inventory and its production requirements.
Your BYB representative confirms the available buying options, flight dates, current roster and any placement requirements in the proposal.
Advanced advertising capabilities
More relevant messages.
A coordinated campaign.
A message can change with the moment. Build the artwork and schedule together with BYB.
01
Dayparting
Morning coffee. Lunch plans. An evening out. Match your message to agreed times of day or days of the week.
02
Conditional & triggered ads
A warm day or a change in the weather can call for a different message. Prepare alternate artwork and agree on the trigger with BYB.
03
Live RSS & data feeds
Keep a countdown, score or other approved data current inside a branded layout. Live feeds require an approved source and content agreement.
04
Multiple creative versions
Tell more of the story with several designs in one flight. Agree on the creative assignments by time, location or subnetwork before launch.
Imagine the campaign
A place to be seen.
A reason to remember.
Illustrative small-business storefront
01 / CAMPAIGN IDEA
A restaurant message
Give one dish or brand cue the visual lead, with a concise reason to visit and a location reference that fits the approach.
02 / CAMPAIGN IDEA
An automotive campaign
Feature one offer or service benefit and a recognizable dealership brand rather than several competing promotions.
03 / CAMPAIGN IDEA
A corridor-led service
Keep the business identity and primary service clear for people moving along Minnesota Avenue.
Illustrative campaign ideas. Ask BYB to match the brief with available locations.
Creative specification
Made for
this canvas.
Wide digital: 240 × 864 px
Final digital delivery dimensions are shown height × width. Use RGB artwork and check the specific face PDF before submission.
Create a purpose-built wide layout with a strong visual and concise headline. A food, automotive or service message should have one memorable reason to act. Check any directional language against the southbound read before approval.
Frequently asked questions
The details
before the decision.
Where will my advertisement appear?
The selected product is BYBSF32SF, the south-facing digital bulletin. Its individual media kit and face card below provide the location, read, dimensions and artwork requirements.
Is this part of a citywide rotation?
Minnesota Avenue Digital is one selected digital face. A citywide or multi-face network is a separate buying option.
Can I choose the times or days?
Yes—dayparting can assign approved creative to selected hours or days. Ask BYB to include the requested time slots and delivery in the campaign plan. A restaurant can prepare distinct meal-period messages for the agreed schedule.
Can the message change by location or time?
Multiple approved creative versions can be assigned to the contracted schedule. Several approved creative versions can share the same location according to the contracted schedule. Clear file names and a written assignment list help keep the handoff accurate.
How long is a flight, and can I run for less time?
The standard flight is 28 days. For a shorter promotion or event, give BYB the exact dates and objective so the team can confirm availability and a suitable schedule.
Does BYB help with creative design?
BYB has an in-house creative team that can work with your existing logo and brand assets. Start with the objective, approved copy and selected formats. The creative specification section and individual media kits provide the production handoff.
Can I use a live feed or weather-triggered message?
Discuss the data source, switching rule and artwork with BYB before launch. Live content needs approved setup and a written content agreement; final capabilities and delivery are confirmed in the campaign plan.
What should I send to get started?
Send the objective, business or destination location, desired dates, market coverage, creative needs and any direction-specific requirements. BYB can turn that brief into a dated availability and campaign proposal.
The locations
The faces in this network.
The selected product is BYBSF32SF, the south-facing digital bulletin. Its individual media kit and face card below provide the location, read, dimensions and artwork requirements.
Explore each location and its direction, then open the linked face PDF for site context.
Build the wider plan
Connect this route
with the rest of the journey.
Add a second route when it serves a real coverage need. BYB can compare the locations, dates and required creative formats in one proposal.
Make it happen
Picture your message here.
Explore the Minnesota Avenue Digital in the tour or ask for a current proposal tailored to your dates and creative.