NORTHEAST SOUTH DAKOTA
Watertown Network
Two directions of a large digital location along Highway 81.
2
Digital faces
7 seconds
Creative hold
Watertown
10′ × 30′ digital bulletins
28 DAYS
Standard flight
Watertown / The network story
Both directions
through the Watertown corridor.
The Watertown Network gives a brand two directional digital reads along Highway 81 near 137 5th Street NE. The north- and south-facing displays share a 10-foot by 30-foot wide format, connecting the campaign with an established daily-travel and retail corridor.
Nearby destinations include Subway, Casey’s and Year Round Brown. The route can serve a local business, event, service or regional advertiser that needs a recognizable presence in Watertown. The individual directions help determine whether the same creative works on both faces or needs a destination-specific variation.
Selected location views. The full roster is listed below.
The flight / How it works
Understand the buy.
Follow the rotation.
The network buy includes the two digital directions. The campaign alternates through the booked faces in the scheduled rotation, with a 7-second hold per display. One network schedule moves the message between the reads; face count and campaign play count describe different things.
2
digital faces
7
seconds per display
28
days / standard flight
Creative hold = time on screen. Rotation = where the next play appears. Audience impressions are a separate measure.
BEFORE THE ROUTE / THE MARKET
Why advertise
in Watertown?
Manufacturing, technical education and retail activity give Watertown campaigns several practical purposes to consider.
- A manufacturing workforce.
- Education connected to work.
- An active retail economy.
Two ways to plan
Choose the coverage
that fits the objective.
01 / THE NETWORK
The network / product buy
ONE CAMPAIGN
CONNECTED LOCATIONS
Choose the two-face network when both directions of the Highway 81 corridor belong in the campaign plan. It provides a focused Watertown presence under one coordinated network buy.
02 / THE WIDER PLAN
A selected face / wider plan
YOUR OBJECTIVE
THE PLACES THAT FIT
A selected face can prioritize one approach, while a broader regional plan can connect Watertown with other South Dakota markets. Decide from the business destination and customer journey rather than the face total alone.
Your BYB representative confirms the available buying options, flight dates, current roster and any placement requirements in the proposal.
Advanced advertising capabilities
More relevant messages.
A coordinated campaign.
A message can change with the moment. Build the artwork and schedule together with BYB.
01
Dayparting
Morning coffee. Lunch plans. An evening out. Match your message to agreed times of day or days of the week.
02
Conditional & triggered ads
A warm day or a change in the weather can call for a different message. Prepare alternate artwork and agree on the trigger with BYB.
03
Live RSS & data feeds
Keep a countdown, score or other approved data current inside a branded layout. Live feeds require an approved source and content agreement.
04
Multiple creative versions
Tell more of the story with several designs in one flight. Agree on the creative assignments by time, location or subnetwork before launch.
Imagine the campaign
A place to be seen.
A reason to remember.
A downtown Sioux Falls street
01 / CAMPAIGN IDEA
A local retail offer
Promote one timely reason to visit, with the same brand carried through both directional layouts.
02 / CAMPAIGN IDEA
A Watertown event
Use one memorable event image, a clear date and planned announcement/reminder versions.
03 / CAMPAIGN IDEA
A regional service business
Create a Watertown-specific introduction and connect it with the selected regional market plan.
Illustrative campaign ideas. Ask BYB to match the brief with available locations.
Creative specification
Made for
this canvas.
Digital bulletin: 192 × 528 px
Final digital delivery dimensions are shown height × width. Use RGB artwork and check the specific face PDF before submission.
Use the wide canvas for one clear brand and message. A local offer needs a concise reason to visit; an event needs a readable identity and date. Keep direction-specific instructions accurate to the selected read.
Frequently asked questions
The details
before the decision.
Where will my advertisement appear?
The current roster contains the north- and south-facing digital displays. The face cards below retain the inventory’s BYB IDs and direction labels, with a separate specification PDF for each.
Do all the faces show my ad at the same time?
The network follows its contracted rotation. The roster describes the included faces, while the schedule describes when a play appears. Confirm the active sequence and any location-specific requirements in the proposal.
Can I choose the times or days?
Yes—dayparting can assign approved creative to selected hours or days. Ask BYB to include the requested time slots and delivery in the campaign plan. A dining or service business can plan time-specific messages for the agreed display windows.
Can the message change by location or time?
Multiple approved creative versions can be assigned to the contracted schedule. North- and south-facing versions can use different destination cues where the actual approach calls for them. Clear file names and a written assignment list help keep the handoff accurate.
How long is a flight, and can I run for less time?
The standard flight is 28 days. For a shorter promotion or event, give BYB the exact dates and objective so the team can confirm availability and a suitable schedule.
Does BYB help with creative design?
BYB has an in-house creative team that can work with your existing logo and brand assets. Start with the objective, approved copy and selected formats. The creative specification section and individual media kits provide the production handoff.
Can I use a live feed or weather-triggered message?
Discuss the data source, switching rule and artwork with BYB before launch. Live content needs approved setup and a written content agreement; final capabilities and delivery are confirmed in the campaign plan.
What should I send to get started?
Send the objective, business or destination location, desired dates, market coverage, creative needs and any direction-specific requirements. BYB can turn that brief into a dated availability and campaign proposal.
The locations
The faces in this network.
The current roster contains the north- and south-facing digital displays. The face cards below retain the inventory’s BYB IDs and direction labels, with a separate specification PDF for each.
Explore each location and its direction, then open the linked face PDF for site context.
Build the wider plan
Connect this route
with the rest of the journey.
Add a second route when it serves a real coverage need. BYB can compare the locations, dates and required creative formats in one proposal.
Make it happen
Picture your message here.
Explore the Watertown Network in the tour or ask for a current proposal tailored to your dates and creative.