THE COMMUTER ROUTE
Harrisburg Network
Two separate vertical displays along the Sioux Falls–Harrisburg commuter corridor.
2
Digital faces
7 seconds
Creative hold
Harrisburg
28′ × 22′ digital verticals
28 DAYS
Standard flight
Harrisburg / The network story
Two approaches.
One growing south-metro market.
The Harrisburg Network connects a brand with the daily journey between Sioux Falls and Harrisburg. It includes two separate right-hand-read digital vertical locations, with north- and south-facing coverage along the Minnesota Avenue / Highway 115 corridor. Each digital canvas is 28 feet high by 22 feet wide.
Commuters, local shoppers and seasonal visitors share this corridor. Country Apple Orchard adds an event and seasonal-destination context, while the north-facing approach serves the commercial gateway around Walmart, Burger King and Kwik Star. The two digital locations have different reads and surroundings; review each face before approving directions.
BYBHV31VSF / South Facing
Harrisburg Vertical
Right Hand Read · 28′ x 22′
Selected location views. The full roster is listed below.
The flight / How it works
Understand the buy.
Follow the rotation.
One Harrisburg network buy includes the two digital locations. The campaign rotates between the contracted north- and south-facing digital reads, with a 7-second creative hold. These are separate billboard locations, rather than two digital sides of one structure. The opposite static faces are separate inventory and are not part of the digital network buy.
2
digital faces
7
seconds per display
28
days / standard flight
Creative hold = time on screen. Rotation = where the next play appears. Audience impressions are a separate measure.
BEFORE THE ROUTE / THE MARKET
Why advertise
in Harrisburg?
Community expansion and the Sioux Falls connection make Harrisburg worth reviewing for local services and commuter-focused messages.
- An expanding community.
- The connection to Sioux Falls.
- A local business ecosystem.
Two ways to plan
Choose the coverage
that fits the objective.
01 / THE NETWORK
The network / product buy
ONE CAMPAIGN
CONNECTED LOCATIONS
Choose the digital network to connect the campaign with both commuter approaches and the Harrisburg market. It can support a local business, a south-metro service area or an event that needs a presence along the corridor.
02 / THE WIDER PLAN
A selected face / wider plan
YOUR OBJECTIVE
THE PLACES THAT FIT
A selected digital or static face can prioritize one direction of travel. Compare the actual right-hand or left-hand read, the business location and the campaign dates before deciding between a network schedule and a dedicated printed presence.
Your BYB representative confirms the available buying options, flight dates, current roster and any placement requirements in the proposal.
Advanced advertising capabilities
More relevant messages.
A coordinated campaign.
A message can change with the moment. Build the artwork and schedule together with BYB.
01
Dayparting
Morning coffee. Lunch plans. An evening out. Match your message to agreed times of day or days of the week.
02
Conditional & triggered ads
A warm day or a change in the weather can call for a different message. Prepare alternate artwork and agree on the trigger with BYB.
03
Live RSS & data feeds
Keep a countdown, score or other approved data current inside a branded layout. Live feeds require an approved source and content agreement.
04
Multiple creative versions
Tell more of the story with several designs in one flight. Agree on the creative assignments by time, location or subnetwork before launch.
Imagine the campaign
A place to be seen.
A reason to remember.
Illustrative small-business storefront
01 / CAMPAIGN IDEA
A Harrisburg service business
Introduce the brand and its main service to the commuter corridor, then support the message with the same local identity elsewhere.
02 / CAMPAIGN IDEA
A seasonal destination
Plan announcement and reminder creative around the actual event dates, with one memorable attraction and a readable date.
03 / CAMPAIGN IDEA
A south-metro employer
Focus on a clear employer benefit or role, rather than a long list of open positions.
Illustrative campaign ideas. Ask BYB to match the brief with available locations.
Creative specification
Made for
this canvas.
Vertical digital: 504 × 384 px
Final digital delivery dimensions are shown height × width. Use RGB artwork and check the specific face PDF before submission.
Let the vertical format do one job clearly. Use the business or event identity, a strong visual and a short message. Directional variants should reflect the separate locations, with the destination cue checked against the real approach.
Frequently asked questions
The details
before the decision.
Where will my advertisement appear?
Use the two digital face cards below to inspect their directions and specification sheets. The interactive map helps place each structure along the Sioux Falls–Harrisburg journey.
Do all the faces show my ad at the same time?
The network follows its contracted rotation. The roster describes the included faces, while the schedule describes when a play appears. Confirm the active sequence and any location-specific requirements in the proposal.
Can I choose the times or days?
Yes—dayparting can assign approved creative to selected hours or days. Ask BYB to include the requested time slots and delivery in the campaign plan. A commuter campaign can use different approved messages for morning and evening travel periods.
Can the message change by location or time?
Multiple approved creative versions can be assigned to the contracted schedule. The two separate digital approaches can use different approved direction or destination cues. Clear file names and a written assignment list help keep the handoff accurate.
How long is a flight, and can I run for less time?
The standard flight is 28 days. For a shorter promotion or event, give BYB the exact dates and objective so the team can confirm availability and a suitable schedule.
Does BYB help with creative design?
BYB has an in-house creative team that can work with your existing logo and brand assets. Start with the objective, approved copy and selected formats. The creative specification section and individual media kits provide the production handoff.
Can I use a live feed or weather-triggered message?
Discuss the data source, switching rule and artwork with BYB before launch. Live content needs approved setup and a written content agreement; final capabilities and delivery are confirmed in the campaign plan.
What should I send to get started?
Send the objective, business or destination location, desired dates, market coverage, creative needs and any direction-specific requirements. BYB can turn that brief into a dated availability and campaign proposal.
The locations
The faces in this network.
Use the two digital face cards below to inspect their directions and specification sheets. The interactive map helps place each structure along the Sioux Falls–Harrisburg journey.
Explore each location and its direction, then open the linked face PDF for site context.
Build the wider plan
Connect this route
with the rest of the journey.
Add a second route when it serves a real coverage need. BYB can compare the locations, dates and required creative formats in one proposal.
Make it happen
Picture your message here.
Explore the Harrisburg Network in the tour or ask for a current proposal tailored to your dates and creative.