A GROWING MARKET
Tea Digital Network
Three digital faces across Tea’s two main commercial areas.
3
Digital faces
6 seconds
Creative hold
Tea
Digital posters and bulletin
28 DAYS
Standard flight
Tea / The network story
From the interstate approach
to the local shopping trip.
The Tea Network brings together three planned digital faces around two locations: the east- and west-facing posters at Pyro City and the wider bulletin near Pizza Ranch on the Brian Street / Heritage Parkway route. It gives a campaign more than one point of contact with the Tea market.
Tea’s commuter connection with Sioux Falls and its local commercial routes create different reasons for people to pass the network. A community-wide brand message can travel between the two sites; a store-specific offer needs the correct direction and location cue for each approach.
Selected location views. The full roster is listed below.
Inside the buy
How this network carries your message.
01
Three faces, two locations
Tea combines the east- and west-facing posters at the I-29 approach with the wider display on the Brian Street / Heritage Parkway corridor. One network buy connects the arrival route with the local commercial street.
02
Follow the three-minute rotation
The media kit describes a six-second hold, then the campaign advances to the next face on the next minute. All three faces are covered in a three-minute circuit. The campaign play count belongs to the network as a whole.
03
One idea, two proportions
Prepare the poster and wide bulletin versions together. Keep the same brand, offer and priority message, but compose each layout for its actual display shape. The nearby static face is a separate buying option.
The flight / How it works
Understand the buy.
Follow the rotation.
The network sequence covers the wide bulletin and the two Pyro City poster faces. A scheduled play moves through the booked locations rather than running continuously on all of them. The Pyro City posters use the 6-second hold listed in the supplied inventory; confirm the wide bulletin’s delivery and current sequence in the campaign proposal.
3
digital faces
6
seconds per display
28
days / standard flight
Creative hold = time on screen. Rotation = where the next play appears. Audience impressions are a separate measure.
BEFORE THE ROUTE / THE MARKET
Why advertise
in Tea?
New homes, local commerce and proximity to Sioux Falls make Tea a useful south-metro market to evaluate.
- A community adding homes.
- Close to Sioux Falls.
- A place with its own identity.
Two ways to plan
Choose the coverage
that fits the objective.
01 / THE NETWORK
The network / product buy
ONE CAMPAIGN
CONNECTED LOCATIONS
Choose the network when the campaign needs to connect Tea’s local roads and commuter approach within one coordinated plan. It can suit a local launch, service-area introduction or promotion that needs several points of contact.
02 / THE WIDER PLAN
A selected face / wider plan
YOUR OBJECTIVE
THE PLACES THAT FIT
A dedicated face can emphasize one approach or business destination. A broader plan can combine Tea with the Sioux Falls or Harrisburg networks when the audience journey crosses the communities.
Your BYB representative confirms the available buying options, flight dates, current roster and any placement requirements in the proposal.
Advanced advertising capabilities
More relevant messages.
A coordinated campaign.
A message can change with the moment. Build the artwork and schedule together with BYB.
01
Dayparting
Morning coffee. Lunch plans. An evening out. Match your message to agreed times of day or days of the week.
02
Conditional & triggered ads
A warm day or a change in the weather can call for a different message. Prepare alternate artwork and agree on the trigger with BYB.
03
Live RSS & data feeds
Keep a countdown, score or other approved data current inside a branded layout. Live feeds require an approved source and content agreement.
04
Multiple creative versions
Tell more of the story with several designs in one flight. Agree on the creative assignments by time, location or subnetwork before launch.
Imagine the campaign
A place to be seen.
A reason to remember.
Illustrative small-business storefront
01 / CAMPAIGN IDEA
A Tea business launch
Use the same brand introduction at both locations and prepare separate wide and poster artwork.
02 / CAMPAIGN IDEA
A community event
Make the event identity and date easy to remember. Prepare the reminder creative before the announcement flight ends.
03 / CAMPAIGN IDEA
A metro service area
Use Tea-specific messaging alongside the selected Sioux Falls or Harrisburg plan, with one consistent campaign identity.
Illustrative campaign ideas. Ask BYB to match the brief with available locations.
Creative specification
Made for
this canvas.
Poster: 198 × 396 px · Wide digital: 168 × 576 px
Final digital delivery dimensions are shown height × width. Use RGB artwork and check the specific face PDF before submission.
Tea needs two compositions: a wide bulletin layout and a 2:1 poster layout. Keep the campaign idea and brand consistent, but recompose the headline, image and logo for each canvas. A stretched or heavily cropped master file can lose the very message the campaign needs to communicate.
Frequently asked questions
The details
before the decision.
Where will my advertisement appear?
The network combines a wide north-facing bulletin with east- and west-facing poster formats. Review the three included face IDs below and confirm the final creative files for both proportions.
Do all the faces show my ad at the same time?
The network follows its contracted rotation. The roster describes the included faces, while the schedule describes when a play appears. Confirm the active sequence and any location-specific requirements in the proposal.
Can I choose the times or days?
Yes—dayparting can assign approved creative to selected hours or days. Ask BYB to include the requested time slots and delivery in the campaign plan. A local restaurant can plan breakfast, lunch or evening artwork for the agreed hours.
Can the message change by location or time?
Multiple approved creative versions can be assigned to the contracted schedule. The wide bulletin and poster faces can use distinct compositions and approved location cues within the same campaign. Clear file names and a written assignment list help keep the handoff accurate.
How long is a flight, and can I run for less time?
The standard flight is 28 days. For a shorter promotion or event, give BYB the exact dates and objective so the team can confirm availability and a suitable schedule.
Does BYB help with creative design?
BYB has an in-house creative team that can work with your existing logo and brand assets. Start with the objective, approved copy and selected formats. The creative specification section and individual media kits provide the production handoff.
Can I use a live feed or weather-triggered message?
Discuss the data source, switching rule and artwork with BYB before launch. Live content needs approved setup and a written content agreement; final capabilities and delivery are confirmed in the campaign plan.
What should I send to get started?
Send the objective, business or destination location, desired dates, market coverage, creative needs and any direction-specific requirements. BYB can turn that brief into a dated availability and campaign proposal.
The locations
The faces in this network.
The network combines a wide north-facing bulletin with east- and west-facing poster formats. Review the three included face IDs below and confirm the final creative files for both proportions.
Explore each location and its direction, then open the linked face PDF for site context.
Build the wider plan
Connect this route
with the rest of the journey.
Add a second route when it serves a real coverage need. BYB can compare the locations, dates and required creative formats in one proposal.
Make it happen
Picture your message here.
Explore the Tea Digital Network in the tour or ask for a current proposal tailored to your dates and creative.